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Marketing Construction Services

Marketing Construction Services by Paul Pryor

ISBN10: 0831131454
ISBN13: 978-0831131456
Author: Paul Pryor
Book title: Marketing Construction Services
Publisher: Industrial Press, Inc.; 1 edition (January 6, 2000)
Language: English
Category: Marketing & Sales
Size PDF: 1872 kb
Size ePub: 1360 kb
Size Fb2: 1914 kb
Rating: 4.1/5
Votes: 293
Pages: 136 pages

Marketing Construction Services by Paul Pryor

Written for both seasoned professionals and industry novices by a professional with nearly three decades of experience in operations and business development, Marketing Construction Services provides a general overview, as well as a comprehensive understanding, of the projects, trades, money, and market processes of the construction industry. It is a “must read” for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project. Owners, design professionals, financiers, construction managers, general contractors, and subcontractors within the commercial construction industry will find this to be a handy and invaluable reference. Offers the reader a new understanding for market processes, strategic planning and business development at all levels. Presents comprehensive knowledge of contractual obligations throughout to include all phases of construction from owner requirements to market niches to planning to the bidding process to project completion and the ability to be paid to be ready to receive the next contract by owner. Contains real-life examples that everyone in the industry can relate to.


This book is all over the place. There are a few good pieces of info if you have the patience to search. There are so few construction marketing references available, I would still recommend this book. Don't expect too much though.

I have no idea why this is titled "marketing construction services" A more appropriate title would be the beginners guide to the construction industry. Offers a brief overview of how the industry is organized and how a general business plan, marketing plan and company is structured. No real valuable marketing advice for anyone in the construction industry.